Profiler PR is a dynamic public relations and communications firm, dedicated to telling compelling stories, creating unique opportunities, and creating an unparalleled level of profile and awareness for our clients.


We are a team of experienced and respected media and public relations professionals with a fresh approach to strategic communications and sponsorship engagement.


Our edge is our commitment to promoting and protecting your brand through our relationships, up-to-date insights and understanding of the fast-moving media landscape. We are agile, dynamic and resourceful. 


We listen to find your strengths, plan our approach and then help you to craft and tell your stories to your key audiences via targeted public relations, sponsorships and social media strategies.






Sarah (aka Sars) is passionate about ideas and achieving exceptional communications wins for clients and brings 26 years of experience to Profiler PR team.

She has worked in senior communications management roles at national companies such as Telstra and Ericsson and managed her own PR business, where she led campaigns for Thoroughbred Racing SA's 26 clubs and 45 feature events each year.

The City of Adelaide, Thoroughbred Racing Sa, Helping Hand Aged Care, and LJ Hooker Real Estate are among the other varied organisations to have benefited from Sarah's expertise over the years. 

Sarah holds tertiary qualifications that include a Diploma of Financial Planning, an Executive Certificate in Marketing, a Graduate Diploma in PR and a Bachelor of Arts (Communications). 



Bryan is an award-winning, recognised and respected journalist with more than 25 years’ experience in the media industry.  

Compelling content creation combined with a love and great respect for regional Australia is at the heart of Bryan’s ongoing work in media and for clients of Profiler PR.

He has led both daily metropolitan and regional newspapers and specialist publications and worked as a senior media officer in a Federal Government department, where he honed his impeccable crisis management skills.



Pam has spent almost three decades working in the media, sporting, film and retail sectors in Western Australia and South Australia.

She has held senior roles with Perth talkback radio station - 6PR, the WA Turf Club, FIH Women’s World Cup of Hockey, WA Trotting Association and Racing and Wagering in Western Australia and is a former Sponsorship Director of the South Australian Jockey Club.

Pam’s expertise includes promotions and sponsorship, and the development of loyalty programs.





Josh has spent more than 25 years working as a leading financial adviser and works with Profiler PR's clients to ensure that invoicing is programmed to suit their business needs and transactions run smoothly.

He researches, tests and implements new ways our team can collaborate internally and with clients so that PR plans and projects are actioned and reviewed with ease.

IT and the efficiencies it can bring to a business is something Josh is also passionate about.

Josh holds a Bachelor of Economics and a Graduate Diploma in Financial Planning.

Dr Jane Ford is a communications and policy consultant who helps clients tell compelling stories that connect with their customers and stakeholders.


Originally a journalist with News Limited, she has worked in Sydney, Canberra and Adelaide in public relations and editing, policy design, evaluation and review, and advocacy for government, professional associations and business. Clients include Discovery Parks, the Australian Medical Association (SA), and the Local Government Association.


With a PhD in international trade policy, and degrees in journalism, politics and economics, Jane is also a published author in international publications.



Sally is a highly experienced media and communications professional with a career spanning over 20 years in Australia and the UK.


She has worked with iconic brands including BBC TV, Australian Red Cross Blood Service, TNT Express, Meals on Wheels and the Royal Society for the Blind with great success in state, national and international media.


Sally has prior agency experience assisting a range of private and public sector clients in developing strategy and driving day-to-day tactical activities.


With a proven track record in creating strategic plans and delivering powerful results she prides herself on her attention to detail and 'can do' attitude. 


Passionate about promoting and protecting the brands she works with, she also holds a Bachelor of Arts in English.