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Nov 23, 20203 min read
TOP TIPS ON HOW TO PERFECT YOUR BUYER PERSONA FOR GROWTH
Knowledge is power and knowing your customer is one of the most important goals in being able to communicate with them effectively. If...
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Nov 6, 20204 min read
WHY INVESTING TIME IS KEY FOR PR SUCCESS
Public relations shouldn’t be a short-term investment. Achieving long-term awareness and success using PR is not a sprint. Yes, you can...
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Oct 20, 20204 min read
HOW TO WIN IN THE SOCIAL MEDIA ENGAGEMENT STAKES
Have you ever looked at your competitor’s Facebook or Instagram page and wondered, “Why does everyone like their posts and not mine?” or...
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Oct 12, 20203 min read
TOP 5 REASONS EVENT SPONSORSHIP IS KEY TO GROWTH
Sponsorship can often be overlooked or dismissed but it can, and should, be a key part of your marketing strategy. Sponsorships help your...
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Sep 28, 20204 min read
HOW TO USE PR TO GET AHEAD OF YOUR COMPETITORS
Are you looking for ways to get ahead of your competitors? Perhaps you are frustrated that they are regularly featured in the media and...
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Sep 18, 20204 min read
WHY RETAINER CLIENTS SEE MORE GROWTH THAN AD HOC PR USERS
No matter the size of your company, seeking help from a PR consultancy to help reach your goals is a great idea. One of the most frequent...
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Sep 14, 20203 min read
HOW TO MAKE TWITTER AN EFFECTIVE PR TOOL
Twitter describes itself as, ‘what’s happening in the world and what people are talking about right now’. The social media platform...
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Sep 7, 20204 min read
Part 2 - HOW TO USE INSTAGRAM FOR GROWTH
In last week’s blog (https://www.profilerpr.com.au/post/how-to-use-instagram-for-business-growth) we gave you some tips on how to get up...
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Aug 31, 20203 min read
HOW TO USE INSTAGRAM FOR BUSINESS GROWTH
In 2020 Instagram celebrates its 10 year anniversary and is the go-to place for hundreds of millions of people to share their photos,...
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Aug 21, 20204 min read
HOW TO GROW ON FACEBOOK
Facebook is fast becoming one of the most powerful online PR tools. It is the third-most visited site* outranked only by Google and...
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Aug 14, 20203 min read
TOP TEN TIPS TO GET A KILLER OP-ED
What is an Op-Ed you say? An Op-ed (just an abbreviated from "opposite the editorial page") is an opinion piece that appears on a page...
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Aug 10, 20203 min read
GET THE MOST OUT OF LINKEDIN AND GROW
LinkedIn professes that it is the world’s largest professional network with over 706+ million users in more than 200 countries and...
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Aug 3, 20203 min read
HOW TO GET THE MEDIA'S ATTENTION
If you’re a small business or a start-up, you may be keen to score yourself some media coverage to boost your brand awareness and sales....
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Jul 27, 20203 min read
HOW TO BE PITCH PERFECT & GET YOUR STORY TOLD IN THE MEDIA
So, you’ve got a story, you’ve written a great press release, and now it’s time to pitch it to get your story covered in the media - but...
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Jul 20, 20203 min read
5 REASONS PR EXPERTISE IS CRUCIAL IN YOUR MARKETING MIX
We often get asked, ‘why do I need a Public Relations (PR) Consultant if I already employ a Marketing Manager?’ Both PR and marketing...
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Jul 6, 20204 min read
POSITION YOURSELF TO SHINE IN A MEDIA INTERVIEW
As the saying goes, “Failing to plan is planning to fail.” If a media interview is worth doing, it’s worth doing properly and the key to...
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Jun 26, 20203 min read
HOW DO WE KEEP OUR SPONSORS HAPPY?
So you’ve done it – you’ve signed numerous sponsors for your next event! That’s great, but now you might be wondering just how to create...
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Jun 19, 20202 min read
SPONSORSHIP - WHY DO IT?
Sponsorship is increasingly popular among businesses that want to grow their profile and reach with new audiences. Why? Sponsorships help...
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Jun 15, 20202 min read
Sponsorship – Are you giving your sponsors ROI?
Especially as we come out of COVID, event organisers and marketing managers looking for sponsorship more than ever need to be aware of...
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Jun 4, 20203 min read
PR terms demystified
Every industry has its terminology and public relations or PR) is no exception. Over time it has acquired its own business practices and...
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