For some businesses, investing well in PR is a ‘no brainer’, whilst for others it doesn’t seem such an obvious choice. Sadly PR can still be one of the first things to take a hit in a hasty attempt to cut expenses. However, savvier companies understand that investing in PR is a wise way for a brand to continuously accentuate the positives - and an ongoing PR investment delivers multiple returns for each dollar spent.
As we come into recovery phase PR is a great way to put you and your brand in a position to shine.
Bill Gates famously once said, “If I was down to my last dollar, I would spend it on public relations.” Whatever else you may think of him; you can’t deny that he knows a thing or two about brand building and shrewd investing.
PR drives growth
Be honest, does your target audience know who you are? And are your business objectives being met and exceeded? If not, this is where PR may be able to help. Increased market awareness leads to more opportunities for sales and growth by attracting the right prospects to improve business results. Remember, PR isn’t a business spend so much as an investment that can directly impact on driving positive business outcomes. It also inspires trust, creates credibility and builds brand awareness.
Innovation and pivoting
Businesses are looking at ways to survive in the current challenging economy, with some wondering when their business will go back to normal. Those who are surviving, and in some cases thriving, are the ones who don’t look back but instead look forwards towards innovating within the new world. This is best demonstrated by the fact that the word ‘pivot’ is having quite a moment. At times like this PR can be fundamental in shifting the narrative and providing a new lexicon for how the media and public should be talking about a company or industry.
Businesses who have secured coverage in respected news outlets can attract significantly more qualified candidates. The first thing most job hunters will do is check out the company’s LinkedIn page, spy on the profile of the founder/CEO and Google the company name. This information, together with online news coverage can help validate you as a desirable employee.
PR outlasts advertising
We’ve said it before and we’ll say it again, PR offers more bang for your buck. Good PR is about building awareness and generating trust and credibility with your organisation’s key audiences. An advert cannot do this as effectively (if at all). In today’s digital age, news stories remain visible on search engines and can continue to gain exposure over time with shares, likes and links by other sources, long after a newspaper or magazine has hit the recycling bin.
Promotion and protection
Whether you are a large company or an emerging new business, the team at Profiler PR wants you to succeed. A good PR team can develop powerful and effective plans and campaigns, tailored to your goals. Leveraging traditional, digital and social media, as well as creative public relations strategies, it will put you and your brand first and ensure you dominate the conversation in your sector. PR is also there for you in crisis. A good PR team will work around the clock with you to manage issues through strategies and targeted messaging to support you and protect your brand.
So let’s get down to the nitty gritty of it, good quality PR is carried out by highly skilled practitioners and comes at a cost. But it is a vital investment in your business.
The bottom line is that if you’re not embracing PR as a long-term strategy, you won’t be able to leverage it effectively - and your competitors might just beat you to it.
Whether you’re new to the concept of PR or already understand the advantages and benefits of working with a great PR team, maybe now is the time to reach out to us and let us help you take advantage of great PR.
Contact us today via firstname.lastname@example.org