Twitter describes itself as, ‘what’s happening in the world and what people are talking about right now’. The social media platform boasts around 330 million monthly active users and of these, more than 40 percent use the service on a daily basis (Twitter, 2019). It’s accessibility and source of live commentary makes it a great public relations (PR) tool. It allows users, including politicians, business leaders, media pundits and others, to reach large audiences. Indeed Donal