There is no denying that the COVID-19 pandemic has caused panic throughout the world. So, what do we as businesses do to help? During times of crisis, all customers want to hear is a calm voice telling them there are plans in place to work through the issue with the least possible impact to them. Profiler PR is an expert communications team with extensive experience in PR and crisis management planning. We have put together these five tips to get you through the pandemic: 1.