LET'S POSITION YOU FOR GROWTH
The Profiler PR team has more than 80 years' collective experience in the public relations and media landscapes. We have an expert team of professionals whose skills in public relations, journalism and industries are unparalleled. We know what works and we know how to sell your story.
WE PROMOTE YOUR BRAND
We believe in the clients we take on and we want to see you succeed. Whether you are a large company or an emerging new business, we develop powerful and effective plans and campaigns, tailored to your goals. Leveraging traditional, digital and social media, as well as creative public relations strategies, we will put you and your brand first and ensure you dominate the conversation in your sector.
WE PROTECT YOUR BRAND
We are there for you in crisis. Our team will work around the clock with you to manage issues through strategies and targeted messaging. We are trusted and give frank and fearless advice to support you and protect your brand. The best strategy, of course, is being prepared and we make this a priority.
LET US HELP YOU ACHIEVE YOUR GOALS. TALK TO US ABOUT:
The Profiler PR team includes some of the best news writers and publicists in South Australia. We know what news is and we know where your story will best make its mark and how to get it there for maximum publicity for our clients. Profiler PR won’t just write a press release and push it out the door to media outlets and their paper piles, never to be seen again. We invest in your news from start to finish. We listen to you to learn your story and work with you to shape it before using our unrivaled network of contacts across all media to get outcomes for you. Our work is readily measured. It is there in print, on radio and in news bulletins, not sitting on a pile of press releases on a news editor’s desk.
The Profiler PR team offers a fully integrated approach to communications, with our services encompassing digital and social media strategies which work within a wider communications plan. In today’s digital world, the ability to engage on a range of social media platforms is paramount to remaining relevant. Our social media plans and content are bespoke and tailored according to the client and their unique objectives. These services include content creation, day-to-day social media channel management, advertising campaigns and analytics. We also offer strategy development, policy guidance and audits which help businesses put in place long-lasting social media systems and processes. Profiler PR can help roll-out these strategies or simply assist in providing the foundations which a client can implement independently.
We love to tell stories. But not just any stories. We tell compelling and emotive stories that engage readers and spur conversations. Our team comprises highly skilled former journalists, feature writers and public relations specialists who are experts in delivering creative content that appeals to a wide variety of audiences. Whether it be crafting pieces for social media, newsletter and magazine content, website articles or press releases - we have you covered. We will do the research, interview talent and craft strategic messaging that will make your publication stand out among the rest and capture the attention of audiences from far and wide. Let us sell your story, tell your tale and make your voice heard.
VIDEO PRESS RELEASES
It’s becoming more and more popular for organisations to enhance their communications with video content that can be shared. What is a video press release? It’s just how it sounds – a way to tell your PR story in a video rather than words on a page. Profiler PR offers unique and eye-catching video press releases that bring to life traditional paper releases in a visual manner. We effectively replicate a television news story by crafting key messages for the talent, interviewing them on camera, filming locations that set the scene, edit the production and send it to the media. As it’s a pre-prepared “grab,” news teams can easily use your supplied video instead of having to start from scratch or begin with a standard press release. This can save them time, resources and money. This works well for regional, national and global stories. You can post your video on your organisations social media, so even if it’s not picked up by traditional media, your message is not lost – it will get exposure to a large audience online especially if it’s good enough to be shared.
PHOTOGRAPHY & VIDEOGRAPHY
Profiler PR employs only the best news and lifestyle photographers in Adelaide - all of whom have worked in the newsroom and are familiar with media deadlines and photography requirements. We don't just take a photograph. We set the scene in a way that tells compelling stories simply through visuals and creativity. Stories are often sold on the image - it is, after all, the first thing a reader sees. With a passion for telling stories in creative ways and the rise in the popularity of video content marketing, we are a great choice to help you dominate in your category.
Profiler PR also offers a video production service to oversee the creation of quality video work from the inception to completion. The seamlessness of this service ensures your message is consistent, your goals are met, your direction is followed, and the video is a work of art. Be it a video for a presentation, a boardroom lunch, a high-powered event or a promotional video – we’ve got the skills, expertise and network of renowned videographers at our fingertips to create a tailored and stylised product.
Profiler PR offers editing assistance for the likes of awards submissions, corporate reports, internal branding documents and any other form of communication. Our previous work in this area includes converting company supplied information into compelling awards submissions which have received top placings at peak industry award ceremonies, editing tender documents, end of financial year reporting, and reviewing corporate reports, stakeholder engagement materials and customer letters. We understand that creating these documents can be tedious and having to edit is just another hassle. Let us take care of it so you can get back to your core business.
CORPORATE & INTERNAL COMMUNICATIONS
Public relations isn't just about landing a story in the local newspaper or on your local television station. It also includes communicating with your staff and relevant stakeholders through internal documents and messaging systems. We can assist with crafting high-quality content for internal corporate communications, including newsletters, electronic direct mail, letters and reports to help share your message within your company.
SPONSORSHIP ATTRACTION & RETENTION
Public relations can be extended via great partnerships, The Profiler PR team has the connections and ideas to connect you with events and brands that can grow your profile and reach into new markets. We can help you retain current sponsors or attract new ones. Talk to us about how we can help you audit your current sponsorships and explore new connections.
CRISIS & ISSUES MANAGEMENT
Every business and organisation faces issues. Some will encounter crisis. It’s how you deal with both that ultimately separates you from your competitors and in some cases sees you emerge from the tough times even stronger. Profiler PR has a culture of preparedness. Ideally, we work with clients well before an issue arises or a crisis hits to mitigate risk and plan for the worst. At the same time, we are ready to step in to support you – even if we’ve never met. Rapid responders, we have the experience and expertise to break down complex issues quickly to provide respectful but also frank and assertive advice. With a proven ability to ‘see around corners’ we proactively prevent and, where needed, diffuse issues through timely, strategic and targeted action. Our calm and articulate approach ideally positions us to protect, enhance and, where needed, restore a reputation.
FREQUENTLY ASKED QUESTIONS
WHAT SERVICES DO YOU OFFER?
We can support you through a range of services which include:
Public relations strategy and implementation
Media engagement and liaison
Social media strategy and content creation
Crisis and issues management
Strategic communications planning
Speech and copy writing
Awards submission writing and editing
Proof reading and editing
Sponsorship audits, attraction and retention
HOW MUCH DOES IT COST?
After meeting with you and listening to your needs and goals, our team at Profiler PR will develop and tailor a fee and services proposal and present back to you for your review before implementation and before any costs are incurred. Ask us for a briefing form so we can prepare to meet you.
ON WHAT TERMS DO YOU ENGAGE YOUR CLIENTS?
We will work with you to determine the scope of work and how best to deliver value for your
investment – whether that be on a project basis, hourly rate or retainer.
WHAT MAKES YOU DIFFERENT FROM OTHER PR & COMMUNICATIONS AGENCIES?
We are connected and networked with very recent and real newsroom experience. We are honest and respectfully frank in our advice. We don’t work to a formula – we tailor strategies, plans and initiatives to your needs.
HOW DO YOU MEASURE SUCCESS?
We pride ourselves on your satisfaction with our services. We focus on achieving outcomes which value-add and enable you to see measured and quantifiable results. We provide an overview of work undertaken, analytics, results achieved and dollar values equivalent to the publicity achieved. In terms of social media, we provide an overview of how organic and paid content has performed, highlighting key metrics and assessing data to inform campaigns.
ARE YOU LOCAL?
We are based in Adelaide with reach across the State and country. With senior media and public relations experience across the country and world, our contacts and professional relationships are unrivalled in the local market. We appreciate the different challenges and opportunities as they relate to where you live and do business.
I NEED HELP NOW. WHAT SHOULD I DO?
Contact us via email